Claudia Brăileanu, Andreea-Lorena Bojenoiu, Future Grandpa's Secret Recipe, Andrei Nacu, TZUSOO

Really important, help me, choose. D / L

May 06  -  July 06 2024

Ocnele Mari salt mine

We inhabit an era where the digital realm permeates nearly every aspect of our daily lives, fundamentally altering how we think, perceive, and feel. This deep integration has transformed digitality into an essential thread in the fabric of existence, reshaping the very mechanisms of human consciousness. Much of what unfolds within the spectrum of our awareness is now profoundly mediated and influenced by digital technology.

The exhibition "Really Important, Help Me, Choose. D/L" emerges from a real-world scenario embedded in the culture of the digital age. It examines the multifaceted social and cultural dimensions of the digital image and its profound effects on contemporary society, approached through the critical framework of artistic research. By navigating a wide array of image forms—from AI-generated visuals and surveillance footage to vernacular photographs disseminated across social media platforms—the project interrogates how the contemporary iconosphere shapes emotions, constructs meaning, and drives desire, all within the pervasive influence of digital technology.

At its core, the exhibition critically examines how images mediate our engagement with reality, acting as both mirrors and manipulators of our lived experience. It highlights the growing entanglement of human consciousness with digital processes, probing the implications of this interdependence. Through this exploration, "Really Important, Help Me, Choose. D/L" invites audiences to reflect on the transformative impact of digital culture on both individual and collective identities, questioning how the digital shapes the way we see, feel, and understand the world.

Cultural project co-financed by the Romanian National Cultural Fund Administration

Partners:: Institute for Multidisciplinary Research in the Arts (ICMA), Revista ARTA, Propagarta